![]() Attention spans across the board are at an all-time low including those of potential investors and project. According to Time Magazine, 55 of people only read a piece of content for 15 seconds. ![]() If you've done a good job on the executive summary, an impartial third party should be able to understand it. Free Executive Summary Template PDF + Masterful Examples Use these templates to craft a powerful executive summary for your business or project. Does it generate interest or excitement in the reader? If not, why? Also try giving it to a friend or relative to read, who is not engaged in the business. If the purpose of your business plan is to get a small business loan, focus on highlighting what traditional lenders want to see, such as management's experience in the industry and the fact that you have both collateral and strategies in place to minimize the lender's risk. Tailor it to your audience. If the purpose of your business plan is to entice investors, for instance, your executive summary should focus on the opportunity your business provides investors and why the opportunity is special.Does it flow or does it sound choppy? Is it clear and succinct? Once it sounds good to you, have someone else who knows nothing about your business read it and make suggestions for improvement. Polish your executive summary. Read it aloud. SlideUpLifts mission is to make it easy for anyone to create world class presentations by providing access to premium training, content and templates. ![]() The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything. Resist the temptation to pad your business plan’s executive summary with details (or pleas).
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